If you’re exploring the world of online advertising, you’ve probably come across Meta Ads Manager. And for a good reason. A powerful tool to connect with your target audience quickly and effectively. Stretching your marketing spend for maximum ROI. 

But if you are new to the game, you have a lot of questions. A key question many entrepreneurs and business owners aiming to enhance their online presence affordably are asking is: Is Meta Ads Manager free to use? Meta Ads Manager is free to access, but there’s more to the story.

In this blog, we will cover everything you need to know about Meta Ads Manager, from how it works to why it can be a game-changer for businesses. Along the way, we will answer your questions about Meta’s advertising tools to help you decide how to make the most of them.

 

Is Meta Ads Manager free?

Yes, Meta Ads Manager is completely free to use and access. Creating, managing, and monitoring ad campaigns across Meta’s platforms, including Facebook and Instagram, is free. This means that, unlike other software, there is no setup fee or setup charge, but it is accessible at no cost. 

However, running ads through the platform isn’t. The actual cost of ads can vary depending on your bidding strategy, audience targeting, and overall campaign objectives. 

In case you don’t know what a bidding strategy is, it is essentially an auction where advertisers are bidding for their ads to be placed in various ad placement locations on Facebook. Through your bidding strategy, you essentially tell Meta how much you are willing to pay for clicks, leads, conversions, or video views.

The no-cost entry of Meta Ads Manager allows businesses to experiment with digital marketing efforts on their terms. You can experiment with ad creation, audience targeting, and analytics until you’re ready to launch your ad campaign.

 

Do I need a credit card to set up Meta Ads Manager?

No, you do not need a credit card to set up Meta Ads Manager. Anyone with a Meta account can access it for free, which makes it easy to start exploring its features and get to know the tool. 

However, if you plan on launching and running ad campaigns across the platform, you’ll need to add a payment method. This way it allows business owners and people starting out to get familiarized with the tool before spending money on running Meta ads. 

 

Is Meta Business Manager free?

Meta Business Manager is a tool that helps manage all your business assets under one roof while being completely free. It manages your Meta ads, Facebook ads, and Instagram ads all in one place, while you can oversee multiple ad accounts, assign team roles, and track campaign performance.

It is the same principle from Meta Ads Manager, where it’s completely free to access, but there are costs involved in running ads, not managing them.

Want to know more about the profitability of Meta Ads in 2024, check out this article Are Meta Ads Still Worth It in 2024?”

 

What is the difference between Meta and Ads Manager?

Meta Ads Manager focuses only on advertising campaigns, while Meta Business Suite is designed for businesses to manage their entire social media presence in one place. 

They both serve as essential tools in the Meta ecosystem, but they serve different purposes that are complementary to each other.

 

The role of Meta Ads 

With Meta Ads Manager, you can create targeted campaigns that reach the right people at the right time. It offers budget management, advanced targeting options, and detailed reporting features.

You can track the individual performance of your meta ads and adjust strategies in real-time. It allows you to oversee your ad campaign, performance, and A/B testing all in one place. 

 

The role of Meta Business Suite.

Meta Business Suite is designed to streamline how businesses manage their online presence. It allows you to oversee your Instagram accounts and Facebook pages and even engage and respond to messages from your audience, all from one dashboard. 

Juggling scheduling posts, tracking insights, and monitoring engagement across platforms becomes easy with Meta Business Suite. Monitoring multiple channels at once allows you to effectively ensure consistent branding and communication. 

 

 

Are Facebook Ads and Meta Ads the same?

Facebook ads are a type of Meta ad, but not all Meta ads are Facebook ads. Meta ads refer to ads running across all platforms owned by Meta. This includes Facebook ads, Instagram ads, Messenger ads, and the Audience Network. 

Facebook ads are therefore exclusive to the Facebook platform, while meta ads include ads running across all its platforms. Overseeing all meta ads is done through Meta Ads Manager, where Facebook ads are also managed. 

Wondering what Facebook ads look like? Head to the Facebook ad library or Meta ads library, where you can search for ads across the Meta platforms. 

 

How much does a Facebook Ads Manager earn?

The salary of a Facebook ads manager can vary widely based on location, experience, and the nature of the job. In the United States, Facebook ads managers earn between $50,000 and $70,000 per year. Experienced professionals can earn upwards of $90,000 a year. 

Independent agencies or freelancers who manage meta ads can be paid even more, due to companies being willing to pay large amounts for Facebook ad managers. If a company can spend $10,000 on a Facebook ads manager and generate $100,000 in revenue, it’s a no-brainer. The company essentially invests $10,000 to earn a $90,000 profit.

 

Facebook Ads Manager pricing models 

The pricing models for Facebook Ads Managers vary based on the client’s needs or the services offered. These are the most commonly used pricing models: 

• • Hourly rate: Freelancers, contractors, or agencies can be paid by the hour for the tasks completed. 

• • Monthly retainer: Many ad managers charge a fixed monthly fee for ongoing support and campaign management.

• • Performance basis: Some Facebook ads managers base their fees on performance, such as a percentage of the ad campaign revenue. This structure may be attractive to companies focused on ROI. 

Each pricing model offers different advantages, so it is essential to choose one that aligns with your objectives and budget. If you are interested in getting started with Meta ads and unsure which model works best for your business, schedule a strategy call, and we’ll help you find the perfect fit!