If you’re running Meta ads or just looking into it, you have likely come across tools like Meta Business Suite, Meta Business Manager, and Meta Ads Manager. You are probably sitting with many unanswered questions, looking over all the options. Like, do I need Meta Business Suite to manage my campaigns?

This article will explore how Meta Business Suite works, whether it is essential for your business, and how it compares to other tools, like Facebook Ads Manager. By the end, you’ll know how Meta Business Suite can take your business’s online presence to the next level.

Do I need to pay for Meta Business Suite?

No, Meta Business Suite is a free tool to help manage your online digital presence on Facebook and Instagram in one place. Managing your marketing and advertising efforts across the Meta platform is done seamlessly from one central hub. While managing your ads is free, you may encounter paid features like boosted posts and ad campaigns or ad bidding within the platform. 

Managing your Facebook and Instagram accounts, including ad campaigns, from one easy-to-use dashboard makes it a cost-effective solution for businesses of all sizes. 

Are There Any Paid Add-Ons in Meta Business Suite?

While Meta Business Suite itself is completely free, it does have paid features like running ads or boosting posts. They are not add-ons or subscription-based but rather optional advertising tools integrated within the suite. By choosing to manage and create ad campaigns through Meta Business Suite, you’ll experience the costs of running ad campaigns based on your ad budget and campaign settings. 

Outside of advertising, there are no paid upgrades or premium tiers required to use Meta Business Suite, making it an accessible tool for businesses of all sizes. 

Bonus: If you are boosting content using Instagram or Facebook iOS apps, Apple charges a 30% service fee for the total payment amount. This can be avoided by using a browser or doing it through Meta Business Suite. 

Why do I have Meta Business Suite on Facebook?

Meta Business Suite is designed to help businesses manage their presence on Facebook, Instagram, and Messenger. It simplifies the process of managing multiple social media accounts by compiling various features across the platforms. It enables users to streamline their workflow, schedule posts, track performance, and reduce the need to switch between different tools and dashboards. 

If you have a Facebook Business Account (Facebook Business Page) or an Instagram page, Meta automatically creates a Business Suite and links it to your account. This ensures you have easy access to essential tools for organizing and growing your brand. 

Do I need Meta Business Suite on Facebook?

If you’re managing a brand or business on one of the Meta platforms, Meta Business isn’t just helpful—it’s practically essential to the success of your brand. Regular pages are fine but are intended for non-commercial use. Meta Business Suite offers in-depth insights into your customers and ad performance, bringing it together in one place. You could be limiting yourself by not using it. 

Whether you’re just starting up or are already an established business, Meta Business Suite streamlines the process of keeping your business organized. Combining tools helps you save time and focus on growing your brand. 

From running a single Facebook Business Account to experimenting with Meta ads, the Meta Business Suite can make managing your online presence easier. While it is not essential, using Meta Business Suite can give you a clear edge in managing your business more efficiently.

Curious about how Meta Business Suite can elevate your social media presence? Explore this article to learn more: Is Meta Business Suite Necessary for Meta Ads?

What is the difference between Meta Business Suite and Meta Business Manager?

While Meta Business Suite and Meta Business Manager may seem very similar, they serve distinct functions for managing your business on Meta. 

Meta Business Manager is more focused on setting up and managing the foundational aspects of your business assets. This includes administrative settings like managing user permissions, ad campaigns, Facebook Pixel, and more assets like pages, catalogs, and datasets.